Monday 31 July 2017

First, Second, and Third Person

  • First person is the I/we perspective.
  • Second person is the you perspective.
  • Third person is the he/she/it/they perspective.

First, second, and third person are ways of describing points of view.

First-Person Point of View

When we talk about ourselves, our opinions, and the things that happen to us, we generally speak in the first person. The biggest clue that a sentence is written in the first person is the use of first-person pronouns. In the first sentence of this paragraph, the pronouns appear in bold text. We, us, our,and ourselves are all first-person pronouns. Specifically, they are plural first-person pronouns. Singular first-person pronouns include I, me, my, mine and myself.

I think I lost my wallet! I can’t find it anywhere! Oh, I could just kick myself!

We could do ourselves a favor and make a reservation for our group.

Many stories and novels are written in the first-person point of view. In this kind of narrative, you are inside a character’s head, watching the story unfold through that character’s eyes.

When I wake up, the other side of the bed is cold.
Suzanne Collins, The Hunger Games

Second-Person Point of View

The second-person point of view belongs to the person (or people) being addressed. This is the “you” perspective. Once again, the biggest indicator of the second person is the use of second-person pronouns: you, your, yours, yourself, yourselves.

You can wait in here and make yourself at home.

You should be proud of yourselves for finishing this enormous project!

Stories and novels written in the second person exist, but they are much rarer than narratives written from a first- or third-person perspective.

You are not the kind of guy who would be at a place like this at this time of the morning. But here you are, and you cannot say that the terrain is entirely unfamiliar, although the details are fuzzy.
Jay McInerney, Bright Lights, Big City

Third-Person Point of View

The third-person point of view belongs to the person (or people) being talked about. The third-person pronouns include he, him, his, himself, she, her, hers, herself, it, its, itself, they, them, their, theirs, and themselves.

Tiffany used her prize money from the science fair to buy herself a new microscope.

The concert goers roared their approval when they realized they’d be getting an encore.

You can’t always rely on pronouns to tell you the perspective of a sentence. Not all sentences include pronouns, especially in the third person:

Mike always hated school.

But if you look at this sentence and think “Mike isn’t me,” you can eliminate the first person. You can also think “I’m not talking to Mike,” so that eliminates the second person. You’re left with the third person.

Plenty of stories and novels are written in the third person. In this type of story, a disembodied narrator describes what the characters do and what happens to them. You don’t see directly through a character’s eyes as you do in a first-person narrative, but often the narrator describes the main character’s thoughts and feelings about what’s going on.

Sam Vimes sighed when he heard the scream, but he finished shaving before he did anything about it.
Terry Pratchett, Night Watch

Speaking in the Third Person

Most of the time when people talk about themselves, they speak in the first person. It would certainly be eccentric to talk about yourself in the third person all the time, but you may do it once in a while for comedic effect or to grab someone’s attention.

Tina: Let’s get sushi for lunch. It’s Jeff’s favorite! Tom: No, Jeff hates sushi. I think he’d rather get burritos. Jeff: Um, does Jeff get a vote?

16 Original Pun-inspired Costumes to Wear This Halloween

To anyone who’s been following us on social media, it should come as no surprise that Grammarly loves puns—especially clever ones that we’ve never seen before. With Halloween just around the corner, we thought we would pull together some of the most creative ideas to spark your imagination.

1Drawn and Quartered

It’s a good thing puns aren’t considered treason! Follow this helpful tutorial to cover yourself in Pop Art makeup, then draw or hot-glue quarters to an old T-shirt.

2Cool Hand Luke

You can keep your cool hand, Luke . . . just don’t give us the cold shoulder! This simple, comfy costume is straight out of your dad’s joke vault. Pick out a comfortable outfit—anything will do. Make a name tag and write “Luke” on it. Then, for the clincher, paint your hand blue. You’re all set! If you want to beef up the authenticity, pick an outfit that really channels Paul Newman.

3Barewolf

This costume is so great we can barely contain ourselves! Becoming the Barewolf is easy. Take your standard, run-of-the-mill werewolf costume, but strip it down, using only the bare minimum—some fangs or wolf paws. Bonus points if you can find a nude-colored body-suit. The best part about this costume is you literally don’t have to try!

4Punk’in Spice

Would you tell Sid Vicious that he was basic? No, we didn’t think so. Get your teen angst on with this punk-inspired costume! The goal here is to put the “punk” in “punk’in spice.” After you get your punk look down, finish your look off with a “spice” name tag, or—if you’re feeling ambitious—build a wearable spice rack. Need some punk makeup tips? Check out this tutorial.

5Corn on the Bob

Put the corn anywhere you like; the costume is yours! And then add another little happy corn friend, because everyone needs a friend! With this costume, corn on the cob meets Bob Ross. Get an afro-style wig, unbutton your shirt maybe one button too many, and cover yourself in corn—painted corn cobs are even better.

6Australian Shepherd

This costume is doggone dinky-di, mate! Sometimes taking things literally has pun-tential. Think back to all those Christmases you spent staring at the nativity scene while your grandpa told you about his bunions for the fiftieth time. Channel your inner sheep herd, then brush up on your Aussie accent. DIY done.

7Ozzy Pawsbourne

Extra credit if you play “Bark at the Moon” and howl alllll night. This costume can be an individual costume or a couple’s costume with your pup. If you’re going solo, dress up as Ozzy Osbourne, equipped with collar, dog ears, and tail. If you’ve got a canine companion, you dress as Sharon and style your dog as Ozzy.

8The Red “C”

Ahhh, we sea what you did there. Wear a comfy outfit and top it with a red C. Simple AND clever.

9Mockingbird

“Hey, I like your costume!” “Hey, I like your costume! . . . ” Dress like a bird. You can go full DIY or get a great costume on Amazon, but the best part is you can playfully “mock” people all night.

10The Walking Bread

Graaains! Grrrrainnns! Mmmm! Who doesn’t love zombie bread? Get this great bread costume or a simple bread T-shirt and zombie it up with some make-up to become The Walking Bread!

Get your #2 pencils ready, folks! We’re giving extra credit for word-inspired costumes!

1Comma, Comma, Comma Chameleon

Everyone will have to pause to appreciate this awesome costume! Start by getting a chameleon costume, then attach some felt commas with velcro or hot glue. Voila!

2Colon or Semicolon Powell

“There are no secrets to [costume] success. It is the result of preparation, hard work, and learning from failure.” —Colin Powell This one is simple! Just find your most political suit, and snag a pair of glasses from the thrift shop! Attach colons or semicolons to the outfit with pins or hot glue. Check out Colin Powell reference photos to make sure you nail the look.

3Grammar and Grampa

Grams will give you cookies, as long as you know the difference between your and you’re. This is a costume for two. Grab your SO or bestie, follow this “old age” makeup tutorial, and grow old together! Gramps is done once he dons his suspenders and bifocals, but Grams will need some corrective phrases and a red pen to polish her look.

4To Kill a Mockingbird

It might be a sin to kill a mockingbird, but this costume is heavenly! See our earlier Mockingbird costume, but add a Halloween-worthy head wound! Here’s how.

5Hairy Potter

Yer an artist Hairy! Here’s some clay… Unless you’re naturally hairy, you’ll have to get a gnarly wig; the bushier, the better! Caveman costumes are good for this. Dress in your clay-covered overalls, get yourself a ceramic or clay pot and—just like magic—you’re a “Potter!”

6Thesaurus

This costume is great! Terrific! Amazing! Yeah, you get it. Initially, this one comes with a bit of investment in a good dino costume, but to complete the look all you need is a list of synonyms and some pins! Or, just walk around offering synonyms to everyone. “Your costume is scary, terrifying, horrifying, shocking . . .” A few dinosaur puns might also get you in the spirit.

Thursday 27 July 2017

4 Tips to Make Your LinkedIn Profile Stand Out to Recruiters

You could spend hours polishing your LinkedIn profile. As someone who has stared at several LinkedIn profiles to give recommendations, I know the hole you can fall into when you’re looking for a new job and need to “spruce up” your LinkedIn page.

Although you could take serious time to critically review, edit, and re-review each section of your profile, you probably shouldn’t. Your LinkedIn page is vital for landing a new role, with 87 percent of recruiters using LinkedIn to vet candidates, according to data from Jobvite. Luckily, it’s easy to optimize the elements recruiters are most likely to check first.

1 Make Sure Recruiters Can Find You

If recruiters can’t find you, they’re not going to reach out to you. It’s as simple as that. There are two ways recruiters can find you: through searches on LinkedIn or Google, and through their connections. Let’s start with search engines, since they’re easier to master.

Here are four simple steps to optimize your LinkedIn profile for search engines:

  • First, think about the types of roles you want to pursue. Are you looking for something in a field you already work in? Are you just starting out in this field, or making a large career change? List out the companies and titles you’d like to pursue in a future job search.
  • Next, take a look at people at your target companies who have the job titles you’d like, if you can. Can’t find anyone? Try a comparable company or a slightly tweaked job title.

Here’s a tip: Pro Tip: Want to stalk—I mean look—at someone’s LinkedIn profile without letting them know you “viewed” their profile? Search them in LinkedIn’s native search, then copy-paste their LinkedIn profile URL to a new incognito window.

After you’ve found some keywords in these profiles, make sure to add them to your tagline, summary, and skills (if they are skills you possess). Also, don’t forget to turn on the setting in LinkedIn that lets recruiters know you’re open to new opportunities! That way, recruiters will find you first when they’re looking for candidates.

2 Stand Out in Your LinkedIn Tagline and Summary

Once you’ve made yourself as discoverable as possible, it’s time to home in on the sections of your LinkedIn profile that matter. And that means getting back to basics.

When I asked Angela Ritter, a recruiter at Grammarly, what she looks for in a perfect LinkedIn profile, she called out three major features: job titles, taglines, and summaries. Let’s look at each of these individually.

  • Job Titles: Job titles are the easiest on this list, since recruiters are simply looking for honesty here. As much as “padding your resume” has become a cliché, lying about your title at past companies is a bad idea. Your potential employer will double-check, so stay honest!
  • Tagline: You can either use your current job title or an aspirational description of the role you’d like, based on the keywords you found above. This helps with your searchability, so feel free to pad it with two or three keywords to make yourself more discoverable.
  • Summary: These don’t need to be long, but they should describe what you’re trying to accomplish in your career, as well as what skills and experience you’re bringing to the table. Need help writing one? Check out my guide to summaries here.

3 Connect, Connect, Connect

Now, let’s talk about connections. LinkedIn is designed to encourage the collection of connections from people in your address book, who went to your school, and even people you probably don’t know in real life. While you should connect with as many people as you know in real life, connecting with random professionals without a reason isn’t a good idea. At the end of the day, your connections represent people you (unconsciously) endorse, so try to connect only with professionals with whom you’ve shared some sort of experience.

That said, connections and recommendations are important to recruiters! Just hear what Alyssa Seidman, another Grammarly recruiter, had to say when I asked her about the value of LinkedIn to recruiters.

Often, before even looking at a candidate’s resume, I will go directly to their LinkedIn profile. This can provide social proof of how their past managers and colleagues felt about interacting with them. It also can give me a better sense of the candidate’s interests. In an instance where we have a mutual connection, it helps make the process more personal! –Alyssa Seidman, Recruiter at Grammarly

4 Proofread Your LinkedIn Profile, Then Proofread It Again

This isn’t the first time I’ve said this, but it bears repeating. The details of your LinkedIn profile are important! I have personally disqualified candidates because they had typos in their profiles, and pretty much every other hiring manager has done the same. Details matter!

I pay attention to detail in candidate LinkedIn profiles. I double check that the job title in their intro matches the job they are currently in, if they took the time to outline what they’re doing in their role (at least slightly), etc. Profile bios and intros are always something I look for as well. – Angela Ritter, Recruiter at Grammarly

Wednesday 26 July 2017

7 Places Grammarly’s Mobile Keyboard Helps You the Most

Smartphone users, rejoice! Grammarly has finally made the long-awaited jump to mobile (both iOS and Android!), helping us improve our communication even when using our smartphones and tablets.

But how can the Grammarly keyboard really help your writing experience?

We’re glad you asked! Here are just a few of the important places Grammarly’s new keyboard can help you show up as your best self when you’re writing on mobile.

1Gmail

If you’re like me, you probably spend a lot of your time responding to email. And even if you’re tapping out a quick reply on the train, between meetings, or waiting in the airport, you still want your communication to come across as professional.

Having access to Grammarly on mobile is a huge relief. The new keyboard integrates seamlessly with Gmail’s mobile app and elevates your writing to the same quality standard you’re used to on non-mobile devices.

Now you won’t have to worry about emailing your boss that you’re “running large foe teh meeting.”

2Your Favorite Dating App

If you use a dating or networking app like Bumble or Match, making a great impression is the name of the game—and using bad grammar tends to have negative results.

Research by dating sites Match.com and Zoosk found that the majority of their users (both women and men) consider bad grammar a significant turn off. (Yikes!)

Having Grammarly for mobile frees up your creative energy for crafting witty profiles and creative messages, so you can stop worrying about simple errors and start reeling in those high-quality matches.

3SMS

These days we use our smartphones for writing more often than we use them for phone calls, and texting is by far the most prevalent form of mobile communication.

For years, texting has been plagued with over-zealous autocorrect features that transform our innocuous messages into hilarious and often cringe-worthy results.

So if you’re ready to drastically reduce the number of embarrassing texts you send to your crush, your boss, and your mom, Grammarly’s mobile keyboard is a must-have. It’s your personal editor for clear, effective, mistake-free writing on mobile!

4Instagram

Let’s face it, Instagram is all about the perfect presentation. From the photo to the caption to the hashtags, you’re telling a story or sharing an idealized moment.

So whether you’re captioning the perfect vacation shot or commenting on your friend’s latest quotivational post, the last thing you want is a slew of glaring grammar errors distracting from the message you’re trying to convey.

Grammarly’s mobile keyboard ensures your Instagram game is always on point—at least when it comes to grammar. (Sorry folks. If your feed is mostly grainy photos of your lunch. . . that’s on you).

5Facebook

For many of us, Facebook is that go-to app for “in-between” times, like your morning commute, the five minute break between meetings, your mid-morning bathroom break, or waiting for your friend to show up at dinner.

So much of our posting and commenting happens on mobile, it’s great to finally have Grammarly double-checking your writing, just like it does on your non-mobile browser.

Plus, grammar trolls love to lurk on Facebook, so it’s nice to avoid that unwanted scrutiny whenever you roll out your next Facebook missive on something you truly care about.

6Evernote

Do you use Evernote? This app may be one of the best ways ever invented to keep track of everything in your life, and it automatically syncs between all your devices—desktop, tablet, and mobile.

Having Grammarly for mobile helps you keep your notes in great shape, so you won’t have to waste time editing them later. And with corrected spelling, you’ll always be able to find what you’re looking for when you use the search feature.

Go ahead—dash off a list of project ideas, edit your novel outline, organize your family’s vacation, all on your smartphone, without worrying about rampant errors.

7Twitter

It’s the platform of up-to-the-second social commentary that’s sparked countless cultural phenomena, political coups, and gems like “covfefe.”

Twitter may only allow 140 characters per tweet (or 280 if you’re feeling adventurous), but good grammar should still be a priority if you want to be taken seriously.

And if you need to fudge things a little for brevity’s sake, it’s always better to choose where you’re cutting corners (i.e., substituting “&” for “and”) than to make errors you weren’t aware of.

Are you using Grammarly’s mobile keyboard? You can now download it for your iOS or Android device.

Friday 21 July 2017

9 Things to Avoid on Social Media While Looking for a New Job

To share or not to share? That’s the twenty-first-century Hamlet’s dilemma. With good reason: if you post those pictures of the weekend’s booze cruise, will a potential employer pass you over?

Here’s the answer: set the privacy on those pics to friends-only. More and more employers are scoping candidates on social media, so the image you present could affect your prospects. To maintain a professional profile while job hunting, make sure you avoid these nine dangerous don’ts on social media.

1 Looking Like a Bad Worker

Make sure you represent your best self on any social network. On LinkedIn, that means crafting a professional persona. On Facebook, Snapchat, Instagram, and Twitter, even if you’re mainly interacting with friends, don’t forget that posts may still be public.

According to a CareerBuilder.com survey, 60 percent of employers research job candidates on social media, and over half are reluctant to hire candidates with no online presence. They’re mainly looking for professionalism, whether you’re a fit for the company, and proof of your qualifications. If your social media profiles show you in that light, you’re golden.

2 Turning Off Social Media

Whether to hide those college party photos or just to force yourself to focus, it’s tempting to shut down your networks when you’re on the job hunt.

But here’s a hint: don’t. Instead, follow or “like” companies you’re interested in to get updates on open positions and other developments. Join conversations, answer questions, and provide useful links. And join LinkedIn’s Groups to get to know people in your industry. These things are called “networks” for a reason.

For good measure, here are some tips for working that network like a pro.

3 Forgetting to Proofread

No one’s going to hire someone whose resume says they’re a “contsientious wroker.” (It’s conscientious, folks. Yeah, it’s a toughie).

Especially on LinkedIn, common writing mistakes can damage your professional image. But even on the more social social networks, you can demonstrate that you’re a conscientious worker by taking time to proofread. Yes, even for cat videos. Getting your grammar right can be the fine line between “goofy cat lover” and “weirdo who doesn’t pay attention to human conventions.”

4 Having a Split Personality

Your LinkedIn persona is going to be a bit stiffer than your Facebook persona, and your llama-dedicated Instagram might be separate from your tech-focused Twitter. It’s fine to differentiate—as long you don’t look like a totally different person on your different networks.

That also includes what you name yourself on social media. If your AIM username was glitterprincess79 back in the day, it might be time for an update. A few rules of thumb in picking social media handles: keep it simple, don’t necessarily define yourself by your job, and be wary of puns.

5 Inconsistency

If your LinkedIn says “three years in finance” but your Facebook feed’s got a picture of you in a Starbucks uniform from last year, that’s a pretty big red flag. Lying about your experience or qualifications is never a good idea, especially with the Internet there to give evidence one way or another. Tell the truth on your resume, and make sure your networks reflect that truth, too.

6 Poor Communication

There are typos, and then there’s just bad writing. That can mean lack of clarity, wordiness, or a mish-mash of styles. On Facebook you want to be casual and simple but still make sense, while on LinkedIn you want a higher dose of formality.

Not specific enough? Check out our articles on how to write well on social media, ways to be a conscientious social media user, and profile tips for LinkedIn.

7 Complaints About Your Current Job

If you want to let off steam about how your boss doesn’t give you enough credit, that dumb task you have to do, or the lame office snacks, social networks are not the place to do it.

Just in case, be careful posting about your job in general. What you say about your coworkers or projects could be interpreted as you having a bad attitude or being uncommitted, or might just rub a potential future employer the wrong way.

8 Being a Bad Person

Even folks who mainly post puppies and inspirational quotes can slip sometimes. Complaining can make you look bad, and comments that can be construed as discriminatory are even worse. Most companies have policies against discrimination based on race, gender, religion, sexuality, and more. If you break that policy before you even apply, chances are you won’t get an interview.

9 Not Being Yourself

A professional version of yourself can still be yourself. Being careful what you post isn’t the same as deleting every shred of your personality.

After all, you have to interact with the people you work with, and they want to know that you’re fun, smart, and easy to talk to, as well as a conscientious worker.

Wednesday 19 July 2017

How to Best Prioritize Your Work Tasks

When the first task lands on your desk, you think: “No problem, I can handle it.” The second and third requests cause a little self-doubt. Soon, you don’t even know how many projects you have on your to-do list.

Does this scenario sound familiar? How can you cope when the projects pile up and the time is short? Learn today how to prioritize your work assignments efficiently and keep your cool.

In a typical day, hundreds of responsibilities vie for your attention. However, not all work tasks are equally significant. You need to prioritize them, ASAP. Priorities take precedence because they are the worthiest pursuits among many competing tasks. To give priorities the special attention they deserve, you must first decide what they are. Finishing a project is a goal. Priorities are more all-encompassing than a single undertaking; they are life values that influence your actions and decisions as you strive toward them.

For example, if your priority is punctuality, you will avoid distractions and finish projects on time in pursuit of that value. Before you read on, ask yourself: “What is my true priority for my career?”

How to Decide What You Should Do First

Steven Pressfield, author of The War of Art: Break Through the Blocks & Win Your Inner Creative Battles explains the principle of priority: “(A) You must know the difference between what is urgent and what is important, and (B) you must do what’s important first. Urgent tasks appear on your task list to address a pressing issue or because they require immediate attention or response. For example, imagine a group of IT technicians have a list of five tasks on their agenda for the day—install current anti-virus software on all the computers, find a funny tech meme for the lunchroom bulletin board contest, set up an account for a new employee starting today, order a replacement part for a broken computer, and stop by the office of someone who requested support. To be most efficient, they should first determine whether each item is urgent or important.

You might think that all the tasks are urgent and important.

President Dwight D. Eisenhower, who used the priority principle throughout his military and political career, challenged this belief, “What is important is seldom urgent, and what is urgent is seldom important.” The main difference is that important tasks support our long-term purpose, values, and objectives.

Urgent tasks are extremely time-sensitive, but they may not do anything to help us accomplish our goals. For example, the lunchroom contest poster urges the IT team to “Enter before Friday at noon!” but whether they do or not won’t affect their professional mission. They should eliminate the chore or begin it only when they have done everything else on their to-do list. What urgent tasks can you postpone or scratch off your daily schedule?

Let’s return to the IT team’s other four tasks. If their overall purpose is to keep the office network up and running, they will mark the new employee account and the support request as “important.” The affected employees won’t be able to continue their work which, in turn, could slow down the whole operation. The technicians need to order the part and update the software as soon as possible, but these assignments are of a lower priority than the new account and support request.

You might be looking at your agenda thinking, “I have too many important tasks!” In Stephen Covey’s The 7 Habits of Highly Effective People, you will find a matrix to help you sort your crucial duties. First, tackle tasks that are important and urgent. Next, prioritize tasks that are important, but not urgent. After you completed everything important, you can work on some of the urgent but non-essential concerns.

How to Reduce Your Volume of Tasks

Is it possible to limit the urgency of an important task? Absolutely, you can lessen the pressure of a deadline if you plan intelligently. Often, you receive notice of deadlines weeks or months in advance. Don’t wait until the last minute to start working. Chunk your task into its components and schedule them in a logical order.

Things break unexpectedly, but sometimes you can prevent important fixes from becoming urgent by scheduling regular maintenance. For instance, if our imaginary IT team performed weekly checks and educated employees about fixing minor repairs, support requests and broken computers would be less frequent. Can you arrange your schedule to accommodate planning and maintenance?

You have the potential to be extremely efficient. Reading this article proves that you have an interest. The next step is putting its advice into practice.

Decide what your priorities are, and allow them to influence how you act. Focus on important tasks, and put urgent ones in their place. Your stress will decrease in proportion to the pile of work on your desk. And who knows, you might even finish ahead of deadline!

Tuesday 18 July 2017

How Can Power Words Help You Land Your Dream Job?

There’s no silver bullet to get you the job you want, but power words might be the closest thing.

What are power words, you ask? Power words are buzzwords and special phrases that signal to a company that you’re on their wavelength. Use them to tailor your application to a specific company and show that you know their mission, their approach, and their values—and that you’ve done your homework. These are the words that they’re watching for to find out which applicants are best suited to join the team.

Why Power Words Are Your Friends

Power words are like hypnosis. Use the words your potential employers want to hear and they’ll come knocking at your door.

Okay, it’s a bit more complicated than that. But the right power words can help your resume stand out, and that can give you the edge you need to get the job.

Here’s why. Some companies use an Applicant Tracking System (ATS), which searches resumes for certain keywords and forwards only the resumes of candidates who jam-packed their applications with the power words companies are looking for.

And for companies that do have a human reading applications, that human is often trying to get through a lot of resumes in a short time. They may not be a computer, but they will have superbly trained eyes that speedily scan for buzzwords and phrases.

So, the better you train yourself to use those words and phrases, the more your resume will stand out.

How do you find the right power words to make your resume pop? Try these tips to find and use power words in any job application.

Get Power Word Gems from the Job Description

A big, juicy job description is like a math textbook with the answers in the back. It lists the requirements, skills, and daily tasks of the job you’re applying for, so all you need to do is say that you meet those requirements, have those skills, and are up to that set of daily tasks. Piece of cake, right?

Of course, you don’t want to copy the job description word for word. Instead, imagine which words and phrases would be highlighted. Those are your power words. As you write your resume and your cover letter, work the words from the job description into your description of who you are and what you do.

For example, if the job description says you’ll “influence strategic decisions by working with cross-functional partners,” you might include phrases like “guided strategy,” “engaged in cross-functional collaboration,” or “coordinated decision-making with multiple teams.” By using some of the same words and some synonyms, you demonstrate that you can do what they’re asking, and you have the smarts to phrase it in a different way.

Select Company-Specific Power Words

You’re not just applying to do a job; you’re applying to work at a company. While applying, make sure you familiarize yourself with the company and what makes it unique, and incorporate some of that information in your application materials.

How do you find that information? Most job descriptions include some information about the company, and sometimes explain why that job is important to that company’s development. Use that information to explain why you’re not just a good fit for the daily work; you’re a good fit for the company culture, too.

RELATED: 4 Ways to Improve Your LinkedIn Profile

You can expand on that by looking at the “about” information on the company website and its mission statement, if it has one. For example, if the mission involves “introducing our product to a global market,” you can mention how your abilities will suit you to developing the product, and also how reaching an international audience is something you value.

Double benefit: you show that your skills suit the work you’ll be doing, and that your personality is in line with what the company is trying to accomplish overall.

Use Industry Jargon (Appropriately)

A/B testing. Malfeasance. Amortization. Socratic method. SEO, UX, UI.

Doesn’t matter if you’re a marketer, lawyer, teacher, or techie: every industry has its jargon. Get a handle on the specific words people in your line of business use to describe the work they do, because guess what: those are power words. In your resume and cover letter, include jargon that shows that you not only know how the industry works but also how it talks.

But strike a balance: show what you know, but don’t make your writing so chock-full of jargon that there’s no sign of a human in there.

Pick Verbs with Verve

Verbs will help you express yourself, convey your skills, and win at life. See how great verbs are?

Most resumes are essentially souped-up lists of stuff you did. And it sounds a lot better to say you orchestrated, designed, spearheaded, or led instead of just did. That’s right: most power words are power verbs.

Now you know why power words can help you land a job, where to look for the right power words in the job and company descriptions, and how to show what you can do with the right set of vivacious verbs. But which verbs in particular, you might ask?

If you need more tips on seeking superb synonyms to power up your resume, we’ve got a handy list of 65 powerful words to take your resume to the next level. So now that you know how power words work, find your favorites and get them working for you.

Friday 14 July 2017

Understanding the American National Anthem for English Language Learners

National Anthem History

On the morning of September 14, 1814, the sun rose to reveal a surprising sight to Francis Scott Key.

Just a month after the British had burned the White House during the height of the War of 1812, Key was aboard a British vessel negotiating the release of a friend who was being held prisoner. During Key’s time aboard the vessel, the British commenced an attack on Fort McHenry and the pair was not allowed to leave. So Key and his friend watched from the ship as the British bombarded Fort McHenry.

After a day and a long night in which Key thought for certain that the American fort was doomed, he was shocked when the early morning light revealed that the American flag was still there. Still aboard the British vessel, Key began to pen the words that would later become the American national anthem.

Some time later, Key’s brother-in-law paired the poem with the tune of the English drinking song “To Anacreon in Heaven” by John Stafford Smith and began distributing the song as “Defence of Fort M’Henry.” Eventually, the song was published in the Baltimore Patriot newspaper and soon after spread across the country as “The Star-Spangled Banner.” It was played at official events across the nation, officially becoming the national anthem in 1931.

National Anthem Lyrics

While Key penned three more verses in addition to the well-known first verse, these are the only words that most Americans know:

O say, can you see, by the dawn’s early light, What so proudly we hail’d at the twilight’s last gleaming? Whose broad stripes and bright stars, thro’ the perilous fight, O’er the ramparts we watch’d, were so gallantly streaming? And the rockets’ red glare, the bombs bursting in air, Gave proof thro’ the night that our flag was still there. O say, does that star-spangled banner yet wave O’er the land of the free and the home of the brave?

What Does the National Anthem Mean?

This is the first verse of the “Star-Spangled Banner.” Breaking it down line-by-line reveals some words and phrases that, despite being sung so often, may not make sense to most people.

“O say, can you see, by the dawn’s early light, What so proudly we hail’d at the twilight’s last gleaming?”

  • dawn: early morning, just as the sun begins to rise
  • hail’d (hailed): to honor something (in this case the flag)
  • gleaming: a gleam is a flash of light, likely referring to the last bits of light hitting the flag as the sun set
  • twilight: the last bit of light from the sun fading as it sets

These lines ask listeners if they can see the American flag waving over Fort McHenry as the sun begins to rise. The flag is a symbol of how the Americans held the fort against all odds, so if the flag hadn’t been there, Key would have known the fort was defeated. Key held onto the flag as a symbol of hope as he watched from the British vessel, catching sight of it as the sun set, twelve hours after the British bombardment began.

“Whose broad stripes and bright stars, thro’ the perilous fight, O’er the ramparts we watch’d, were so gallantly streaming?”

  • broad: wide, referring to the stripes that run across the American flag
  • perilous: dangerous
  • ramparts: the embankments that were part of the fort’s defense
  • gallantly: in a heroic or brave manner
  • streaming: this describes the flag waving in the wind
  • O’er (over): above

This bit describes the American flag flying throughout the battle.

“And the rockets’ red glare, the bombs bursting in air, Gave proof thro’ the night that our flag was still there.”

There aren’t that many challenging words in this part, where Key describes how the British bombs occasionally lit up the American flag that was flying throughout the night.

“O say, does that star-spangled banner yet wave O’er the land of the free and the home of the brave?”

  • spangled: decorated
  • banner: a long strip of cloth or paper (in this case, a flag)

In this final verse, Key asks one last time if the flag is still there, waving over a country born from revolution and still fighting to maintain its hard-won freedom.

Cool Fact: March 3 is recognized in the United States as National Anthem Day.

Thursday 13 July 2017

10 Hilarious Out of Office Messages You Will Want to Copy

Leaving for vacation? Heading to a work conference? Beset with the flu? You’re taking a break from email correspondence, which means it’s time to set up the dreaded “out of office” message. Not only is it a bore to write, most people will be less than delighted to read it when they were expecting a real response from you.

But what if you could turn this necessary evil into a way of engaging with people that’s informative, memorable, and even fun? Maybe they wouldn’t be as disappointed to get your away message instead of getting you.

For those who are ready to stand out from the crowd, we’ve gathered ten hilarious out of office messages that will inspire you to raise the bar the next time you sit down to write an autoresponder.

1Keeping It Real

I am currently out of the office on vacation.

I know I’m supposed to say that I’ll have limited access to email and won’t be able to respond until I return, but that’s not true. My iPhone will be with me and I can respond if I need to. And I recognize that I’ll probably need to interrupt my vacation from time to time to deal with something urgent.

That said, I promised my wife that I am going to try to disconnect, get away and enjoy our vacation as much as possible. So, I’m going to experiment with something new. I’m going to leave the decision in your hands:

• If your email truly is urgent and you need a response while I’m on vacation, please resend it to interruptyourvacation@firstround.com and I’ll try to respond to it promptly.

• If you think someone else at First Round Capital might be able to help you, feel free to email my assistant, Fiona, and she’ll try to point you in the right direction.

Otherwise, I’ll respond when I return…

Warm regards,

Josh

Sometimes honesty is the best course of action. Venture capitalist Josh Kopelman shares the facts, then presents the option to choose your own adventure. Do you really want to interrupt his vacation?

2A Day in the Life of an Autoresponder

Digital marketing guru Ann Handley has become legendary for her humorous out of office responses. Getting an auto-reply is by definition impersonal, but Ann turns a cold response into a friendly conversation through some clever personification, while also promoting the event she’s attending. Genius!

Guess who is available on email and who is *not* available on email this week!

Who is on email: Me, the email auto-responder.

Who is mostly not on email: Ann.

Fun fact: Ann and I never, EVER are on duty at the same time. (Mind blown, right?)

Being an auto-responder is not a bad gig. Upside: I spend the vast majority of my time sitting around, waiting for Ann to take a vacation or for the B2B Forum to roll around.

The latter is precisely what’s going on now! The B2B Forum might be an awesome event for B2B marketers. But for me, it’s like my Chrismakwanzakah — HOORAY! I have something to do today aside from make microwave nachos and binge-watch Netflix!

(What’s the B2B Forum? See here: mpb2b.marketingprofs.com. You can probably still buy a ticket. I cannot. I got work to do!)

You can also peek at what she’s up to in Boston here: http://instagram.com/AnnHandley.

Thanks for swinging by! More importantly, thanks for giving my life purpose and meaning!

Your friend,

Email auto-responder (Repping Ann)

3It Rhymes!

Toronto tomorrow for #SMSociety! Out of office email all sorted… pic.twitter.com/SRp2n7x439

— Dr Wil Chivers (@wilchivs) July 26, 2017

Rejection doesn’t have to hurt. Why not soften the blow with an adorable poem that informs and delights?

Thanks for the email, but I’m afraid to say I cannot reply as I am away. A conference in Canada is where you’ll find me, Follow it on Twitter – #SMSociety.

4“Hi, I’m Troy McClure!”

We’re not sure who wrote the original Troy McClure out of office message, but this version by Paul Sokol of Infusionsoft is a real gem.

Hi, I’m Troy McClure! You may remember me from such classic Out of Office Messages as “I’m at Outside Lands Watching Metallica” or “Visiting My Family in Florida.” I’m here today to talk to you about Paul Sokol, and the email you just sent him.

(Enter Billy, 8 years old, doe-eyed)

Billy: Mr. McClure? Why is Paul not answering any emails right now?

Troy: The answer is simple Billy: Paul is in San Diego this weekend providing support for an event and nowhere near his work email.

Billy: When is he going to be coming back?

Troy: He will be back on Monday morning.

Billy: Is he going to reply to the email they just sent?

Troy: If it warrants a response, Billy. If it warrants a response…

(Exit Billy)

That’s all for now. Watch for me in the upcoming Out of Office Message “At a Wedding,” coming this winter!

5There’s a Graph for That

Don’t have time to craft the perfect response? A relatable comic or infographic is all you need.

Best out of office email I’ve received in a while… pic.twitter.com/cKau0N59Kd

— Francesca Gino (@francescagino) July 12, 2017

6Fun With Pop Culture

Take a cue from PR guru Gini Dietrich—make your message memorable by framing it with a pop culture reference.

via GIPHY

Is this heaven? No, it’s Iowa.

That’s where I’ll be for the next couple of days, giving my last out of town keynote of the year (yay!). I don’t know if there really is a Field of Dreams, but I’ll be in search of it in between checking emails and getting back to you as quickly as I can.

If you need something while I’m stuck in a corn field, you can send a note to my assistant and she will be happy to help you.

7A Picture Is Worth a Thousand Words

What is the best “out of the office” email response you’ve gotten? My in below. pic.twitter.com/7N9rVRmDVR

— Ben Stapley (@benstapley) July 31, 2017

An emoji autoresponder? It’s cute, it’s effective, and they might actually read it!

8The Revolution

Best out-of-office auto email reply ever. pic.twitter.com/OY66YEV28n

— Jim Julius (@jjulius) July 31, 2014

If they’re not happy with your response they can blame the robots—if they dare.

9Choose Wisely

Reducing email volume is key. Take this opportunity to express your draconian streak.

I am on annual leave until dd/mm/yyyy. I will allow each sender one email and if you send me multiple emails, I will randomly delete your emails until there is only one remaining. Choose wisely. Please note that you have already sent me one email.

10Too Much Nyquil

Taking a sick day? There’s humor in there somewhere. When your out of office message gets out of hand, you can always blame it on the Nyquil.

It is with sincere regret that I inform you that I feel like a porcupine has climbed down my throat and up into my head. I came to work this morning because I did not want to miss our busy Monday morning and with hopes this would pass. Alas I continue to sound and feel like the [expletive] I nearly stepped in this morning. I shall now retire to my place where bed and T.V. are so that I can nurse a bottle of Nyquil until I succumb to the purple haze of that cherry-flavored syrup. Please excuse my absence and rest assured that I will not be spreading my misery to others in the office.

Regards,

[Name]

P.S. Please forgive the absurdity of this email as I feel the sickness and medication have clouded my professional judgment.

Wednesday 12 July 2017

What Is the Best Way to Develop a Writing Style?

Whether or not you realize it, you have a writing style. It’s like fashion: sometimes you don’t notice it at all (jeans and a t-shirt), and other times you can’t take your eyes away (Fashion Week, or Lady Gaga). Whether you’re trying to make it as an author or churning out dozens of business emails a day, your writing style is your signature way of communicating.

Your writing style is uniquely yours, but that doesn’t mean it has to be so unique that it causes confusion. Writers like Virginia Woolf, William Faulkner, and Ernest Hemingway have such personalized writing styles that you could spot their writing in a lineup, but let’s just say Woolf’s run-on sentences aren’t going to be a hit in a business memo. To get your point across but also stay true to your own writing style, it’s important to identify your quirks, polish your technique, and be willing to adapt.

Identify Your Writing Style

Are you quirky? Casual? Formal? Are there certain words you use all the time? Are parentheses all over your writing? Do you go for diverse punctuation, or prefer short, choppy sentences?

The components that make up the way you communicate are what make your writing style yours—whether you consider yourself a Writer with a capital W or just have to create text for your job from time to time.

If you’re interested in improving your communication, start paying attention to your habits. Notice what favorite words keep popping up, whether you find yourself going for semicolons or em-dashes, and other specifics.

How?

  • Go through old chapters, articles, or emails you’ve written and take notes on recurring traits.
  • As you’re writing something new, reread each sentence or paragraph to find your tics.
  • Ask a friend or colleague what they’ve noticed about your writing. Sometimes an extra pair of eyes can pick up details we’re used to glazing over.

After you’ve identified what characterizes your writing style, you can work to improve it, or if you’re satisfied, keep on writing with that heightened awareness.

Hone Your Writing Style

Having a personal writing style is good, but a writing style that’s too out-there can get in the way of comprehension. Whether you do journalism, business writing, or fiction, make sure your writing style fits the norm, but is still your style.

For example, if you keep a thesaurus handy, great. Big words can help you be more precise and descriptive. Just make sure they’re not weighing down your writing or causing confusion.

Or, if you find yourself using phrases like “I think” or “I believe,” cut them. In general, writing sounds more confident and assertive without self-references.

Is the passive voice frequently used in your writing? Scratch that: do you use the passive voice in your writing? Active voice is stronger and more direct, and it’s often the better choice.

Curb Your Writing Style

Honing means making your style concise and clear. Curbing it means getting rid of bad habits. In general, you should check your grammar and spelling. (Shameless plug: we happen to know a handy writing tool that does just that!)

Other than that, unfortunately, writing has a lot of no-no’s, and they vary depending on the type of writing you do. Try these articles to get specific:

  • Clean up your dirty, wordy writing
  • Get rid of filler words
  • Avoid these words at work
  • Create error-free content marketing
  • Be clear and assertive over email

Adapt Your Writing Style

Back to the fashion metaphor. Maybe you have a thing for sweater-vests or mismatched socks, or you wear sweatpants whenever you can get away with it. Fashion is about being yourself, but there are times when you dress a certain way because it’s expected of you. A job interview. A wedding. Prom. You can still be yourself, but you adapt to the occasion.

Similarly, you can shift your writing style based on the situation you’re writing for. Here are some examples:

  • For a memo or report for work, write in short sentences or bullet points, use the vocabulary favored by your industry, and focus on the goal.
  • For emails, unless it’s a super serious topic, this is usually a place to be more casual. (What about social media? Find out.)
  • For essays or academic papers, formality goes through the roof. Read some examples of similar writing to get a sense of how to adapt.
  • For presentations, the writing on your slides or your speech notes should be casual and concise to suit the spoken format.

When it comes to your writing style, just like with fashion, you can be yourself, but also be appropriate for whatever situation you’re in. If you’re aware of your habits and willing to adapt, your writing style will not only serve you in a wide range of writing scenarios but will also continue to improve with time.

Monday 10 July 2017

Contractions

What is a contraction?

A contraction is a shortened form of a word (or group of words) that omits certain letters or sounds. In most contractions, an apostrophe represents the missing letters. The most common contractions are made up of verbs, auxiliaries, or modals attached to other words: He would=He’d. I have=I’ve. They are=They’re. You cannot=You can’t.

Contractions are common in speech—so common that we don’t always take the time to pronounce them precisely, which leads to a particular contraction mistake writers might make if they’re not paying attention. In speech, we often pronounce could’ve, should’ve, and would’ve in a way that sounds identical to “could of,” “should of,” and “would of.” But you should never write could of, should of, or would of. Remember, could’ve, should’ve, and would’ve are contractions that mean could have, should have, and would have.

Other contractions

Some writers use less common contractions when they want to represent a particular style of speech. They might write somethin’ to represent the way people often don’t pronounce the final g of “something” in speech. Occasionally, you might see e’er (instead of ever) in poetry. And, of course, in the American South, you will probably encounter y’all (you all). Decade names are often contracted as well: the ’60s (the 1960s).

There are a few contractions, such as gonna (going to) and wanna (want to) that are written without apostrophes.

When to use contractions

Contractions are perfectly standard, but they’re usually considered to be relatively casual. If you’re writing something very formal, you may want to avoid using them except in cases like o’clock, where the full phrase (of the clock) truly is rare.

Sunday 9 July 2017

How to Structure a Less Stressful Sunday

Do you know where the seven-day week came from?

Your first inclination may be to assume that the seven-day week is based on some celestial phenomenon, like the year (loosely based on the earth’s orbital period) or the month (which was supposedly invented to mimic lunar cycles). Unfortunately, you’d be wrong.

The seven-day week, like the five-day workweek it encompasses, is completely man-made. Artificial. Made up.

via GIPHY

Even though we made up the workweek, the anxiety many people feel on Sunday nights is very real. According to a poll by Monster.com, 76 percent of respondents in the US reported some form of Sunday night anxiety. And it’s no surprise that so many folks feel apprehension as the weekend comes to a close and Monday’s boring spectre looms.

There are a few ways to beat these blues, though, by creating a Sunday schedule that works for you. Here’s how you can move beyond the sleepless, anxiety-ridden evening to a beautiful capstone of your weekend.

Before Sunday: Rest, Recharge, Invest, Plan

A great Sunday starts with great preparation.

Experts on work stress and anxiety suggest that beating the “Sunday blues” starts on Friday, when you need to take a few moments to review your week, assess your performance, and build your Monday to-do list.

Here’s a tip: Don’t know how to make that to-do list? We have a quiz for that.

Now, for the obvious-but-difficult truth: if you spend Friday and Saturday nights disrupting your sleep schedule with things like alcohol and shenanigans, Sunday morning might be rough. The best Sundays will follow Fridays and Saturdays where you rest, recharge, and prepare for your week.

But, if you want to still have fun and beat stress, there’s probably a balance between an 8 p.m. bedtime and raging until the sunrise. You just need to find the weekend schedule that works for you.

There is no sunrise so beautiful that it is worth waking me up to see it.

― Mindy Kaling

Sunday Start: Find Your Friends

Socializing on the “weekend” is often limited to Friday and Saturday, but it doesn’t have to be that way! If you’re an extrovert or other person who feels most energized by having others around, why not set up your social time for Sundays? Studies show that spending time with friends can protect us from the most negative side effects of stress, so giving a few hours of calm social time on Sunday a shot might be worth it.

Sunday Morning: Do One Thing You Love

Even if you love your work, there is probably one thing you love to do more. If possible, try to start your Sunday on a positive foot by doing that one beloved hobby, pastime, or ritual first. You could go for a morning hike, watch a comedy special, make pancakes, or just hang out with your dog. The world is your oyster, and breaking the Sunday script has to start somewhere!

Sunday Afternoon: Tackle a Project

Of course, if projects stress you out, this may not be your go-to strategy to beat stress. But if you need a distraction from intellectual stresses at work, diving into a non-work project might help to distract you for a few hours. The more manual labor involved, the better.

Sunday Evening: Work It Out

via GIPHY

Insomnia is a common component of so-called “Sunday night syndrome.” To beat it, though, you probably don’t need to turn to sleeping pills. With some planning, you can beat mild insomnia all by yourself.

You know the best way to beat insomnia, according to science? Work out, and work hard. Make yourself so physically tired you can’t possibly stay awake. So, if you know Sunday nights are difficult for your sleep schedule, plan a long run, hike, bike trip, or gym sesh on Sundays.

Sunday Night: Read a Damn Book

At this point, most of us know that blue-lit screens (like phones, tablets, laptops, and TVs) can affect sleep. So why not head this off at the pass by picking up a real, pages-and-binding book and going on an adventure?

What’s your Sunday-night stress reliever? Tell us in the comments below!

Thursday 6 July 2017

Onomatopoeia

Boom! Crunch! Pop!

Onomato . . . what?

Hard to spell but easy to use, an onomatopoeia (ahn-uh-mat-uh-PEE-uh) is a word that sounds like what it means.

If you think for a minute, you can probably come up with lots of examples. Hiss, snip, thud, clonk . . . Comic books are a great place to look for onomatopoeias in action. Pow!

Or, try thinking about a barnyard. Most languages have onomatopoeic words for the sounds animals make. In English, dogs woof, cats meow, and cows moo.

Using onomatopoeias

Onomatopoeias, like alliteration and consonance, can bring your writing to life by making the words themselves sound compelling to your reader.

Consider a sentence like:

Diego lay awake, listening to the unending sound of the clock on the mantelpiece.

It’s fine, but a little bland. A well-placed onomatopoeia can give it some punch.

Diego lay awake, listening to the relentless tick-tock of the clock on the mantelpiece.

If you don’t get why they’re different, try reading the sentences out loud. Really pay attention to the way the words themselves sound. Which sentence leaves you with a stronger impression of a clock ticking away across the room? Just as literary imagery helps your readers envision what you’re talking about, onomatopoeias help them hear it.

Beyond onomatopoeias

Still not convinced that just the sound of a word can affect your reader? Consider the phenomenon known as sound symbolism. Sound symbolism describes the tendency for clusters of words with similar meanings to share certain sounds. Here’s an example: think of a word to describe something that shines in the darkness. Does your word start with gl-? Chances are, it does. There is a conspicuous abundance of gl- words to describe things that shimmer: glow, gloss, glisten, glitter, glimmer, gleam, glint, glare, glaze, glitz.

Or, consider the words that come to mind when you think about gliding movement and smooth, wet surfaces: slide, slime, slippery, slick, slink, slither.

Linguists and psychologists are still learning about the relationship between sounds and semantic meaning. But there is a famous study that suggests the connection between certain sounds and meanings is not always arbitrary.

 

In 2001, V.S. Ramachandran and Edward Hubbard repeated an experiment Wolfgang Kohler had conducted in 1929. They told English speakers in the U.S. and Tamil speakers in India that the two shapes in the picture above were named Kiki and Bouba. Then they asked which name went with which shape. A whopping 95 to 98 percent of both English and Tamil speakers said the rounded shape was Bouba and the spiky shape was Kiki. Clearly, there is a connection.

So, the next time you want your readers to lose themselves in your writing, consider tossing in an onomatopoeia or two. If nothing else, most of them are awfully fun to say. Kaboom!

Wednesday 5 July 2017

Metaphors

A metaphor is a figure of speech that describes an object or action in a way that isn’t literally true, but helps explain an idea or make a comparison.

Here are the basics:

  • A metaphor states that one thing is another thing
  • It equates those two things not because they actually are the same, but for the sake of comparison or symbolism
  • If you take a metaphor literally, it will probably sound very strange (are there actually any sheep, black or otherwise, in your family?)
  • Metaphors are used in poetry, literature, and anytime someone wants to add some color to their language

Remember to check your knowledge at the end with our Metaphor vs. Simile Quiz.


If you’re a black sheep, you get cold feet, or you think love is a highway, then you’re probably thinking metaphorically. These are metaphors because a word or phrase is applied to something figuratively: unless you’re actually a sheep or are dipping your toes in ice water, chances are these are metaphors that help represent abstract concepts through colorful language.

Metaphor Definition and Examples

Those are the uses of metaphor, and this is the official definition:

  • A word or phrase for one thing that is used to refer to another thing in order to show or suggest that they are similar
  • An object, activity, or idea that is used as a symbol of something else

Metaphors are a form of figurative language, which refers to words or expressions that mean something different from their literal definition. In the case of metaphors, the literal interpretation would often be pretty silly. For example, imagine what these metaphors would look like if you took them at face value:

Love is a battlefield.
Bob is a couch potato.
Baby, you’re a firework.
I am titanium.

Once you get past the image of going on a date armed with a battleaxe or David Guetta made out of corrosion-resistant metal, the result is a much more powerful description of people or events than you’d get with phrases like “love is difficult” or “I’m very strong.”

Metaphors show up in literature, poetry, music, and writing, but also in speech. If you hear someone say “metaphorically speaking,” it probably means that you shouldn’t take what they said as the truth, but as more of an idea. For example, it’s finals period and after exams, students are saying things like “That test was murder.” It’s a fair guess they’re still alive if they’re making comments about the test, so this is an example of speaking metaphorically or figuratively.

Metaphors can make your words come to life (or in the case of the exam, to death). Often, you can use a metaphor to make your subject more relatable to the reader or to make a complex thought easier to understand. They can also be a tremendous help when you want to enhance your writing with imagery. As a common figure of speech, metaphors turn up everywhere from novels and films to presidential speeches and even popular songs. When they’re especially good, they’re hard to miss.

Take these famous metaphor examples:

All the world’s a stage, and all the men and women merely players. They have their exits and their entrances.
William Shakespeare

America has tossed its cap over the wall of space.
John F. Kennedy

Chaos is a friend of mine.
Bob Dylan

A good conscience is a continual Christmas.
Benjamin Franklin

You ain’t nothin’ but a hound dog, cryin’ all the time.
Elvis Presley

Metaphor vs. Simile

Here’s a tip: Similes are like metaphors, but metaphors aren’t similes. A metaphor makes a comparison by stating that one thing is something else, but a simile states that one thing is like something else.

If you’re trying to tell the difference between metaphors and similes, the more obvious comparison in similes makes them easier to identify as figures of speech.

While someone might actually think that Elvis Presley has a hound dog who happens to be particularly noisy, imagine if his lyric went “You’re like a hound dog,” or “You’re as whiny as a hound dog.” In these cases, Elvis would be using a simile, which makes it a bit clearer that he’s not actually singing to a sad puppy. But on the flip side, the rhythm wouldn’t be quite as catchy.

Read up on similes, and check out these examples to get a taste for how they work:

She’s as cute as a button.
It’s like shooting fish in a barrel.
He’s as nutty as a fruitcake.
Ogres are like onions.*

*That one’s from Shrek.

Different Types of Metaphors

Let’s rewind to the definition of a metaphor as a figure of speech. Another example is that catchy tune, “You are my sunshine.” Although you aren’t literally a ray of light, you probably have a similarly uplifting effect on the speaker.

But the definition of metaphor is actually broader than that. Often, metaphor is used loosely to mean any kind of symbolism. In literature, there are are many other types of metaphors, too: implied, sustained, dead, and others.

Implied Metaphor

Here’s a tip: Implied metaphor departs from the “thing A is thing B” formula and allows you to make a more sophisticated and subtle type of comparison through—you guessed it—implication.

Take these two sentences:

Jordan got his courtship cues from the peacock. In a room full of ladies, Jordan simply fans his feathers.

In both sentences, we are comparing Jordan to a peacock. In the first sentence, the comparison is overt: the peacock is mentioned directly. But in the second sentence, we imply that Jordan is the peacock by comparing his behavior (fanning his feathers) to something peacocks are known for doing. That isn’t meant to suggest that Jordan actually has feathers, but that he is behaving in a showy and flirty way to catch the attention of the ladies.

Sustained Metaphor

Here’s a tip: A sustained metaphor is carried through multiple sentences or even paragraphs. Because it is used and developed over a longer section of text, a sustained metaphor can be a powerful literary device that provides strong, vivid imagery in the reader’s mind.

This kind of metaphor is often found in songs and poetry. In a famous example from Shakespeare, Romeo compares Juliet to the sun over several lines.

But soft! What light through yonder window breaks? It is the East, and Juliet is the sun! Arise, fair sun, and kill the envious moon, Who is already sick and pale with grief.

Kind of puts “You are my sunshine” to shame.

Dead Metaphor

Here’s a tip: A dead metaphor is a cliche that has become so commonplace that the imagery has lost its power. Examples of dead metaphors include: “raining cats and dogs,” “throw the baby out with the bathwater,” and “heart of gold.”

With a good, living metaphor, you get that fun moment of thinking about what it would look like if Elvis were actually singing to a hound dog (for example). But with a dead metaphor, the original image has already receded into the background. Using too many dead metaphors will cause your reader to lose interest. Reach a little further for an original image, or think about ways to use a familiar metaphor in an unconventional way.

Watch Out for Mixed Metaphors

Another reason to avoid dead metaphors is that it’s easy to mix them up.

Here’s a tip: A mixed metaphor is exactly what it sounds like—a combination of two unrelated metaphors.

Let’s get all our ducks on the same page. (A mashup of “get our ducks in a row” and “get on the same page.”)

Mixed metaphors can be pretty funny; the great Yogi Berra was famous for his “Yogi-isms,” which often contained bewilderingly mixed metaphors that still managed to get his point across:

Even Napoleon had his Watergate.

But if you’re not trying to be funny, mixed metaphors can come off as awkward or even undermine the point you’re trying to make.

How to Come Up with a Metaphor

You don’t need anything but your imagination to come up with a good metaphor, but some added flair can go a long way. Remember, metaphors often represent something that is hard to take literally. Think of the metaphor “rule with an iron fist” as an example. Outside of the world of George R.R. Martin’s Game of Thrones, it would be a bit difficult to find a person with an actual hand made of iron. However, we are still able to interpret that metaphor as meaning someone who is hard and heavy-handed on governance.

Here’s a tip: When you are coming up with your own metaphor, stick to concepts that people are familiar with but wouldn’t necessarily associate with a person.

Here is a simple example:

It’s been a real circus at home since Mom went on vacation.

You wouldn’t typically refer to your house as a circus, but this sentence implies that things are wild, full of excitement, and maybe a bit chaotic with Mom out of the house.

The next time you think your writing could use some energy, try giving it a jolt with a well-crafted metaphor. It’s sure to be a lightning bolt for your writing.

Metaphor vs. Simile Quiz

Metaphors are often confused with similes because the serve similar functions. Take our short quiz to check your understanding of metaphors and similes.

Monday 3 July 2017

Articles

What Are Articles?

Articles are words that define a noun as specific or unspecific. Consider the following examples:

After the long day, the cup of tea tasted particularly good.

By using the article the, we’ve shown that it was one specific day that was long and one specific cup of tea that tasted good.

After a long day, a cup of tea tastes particularly good.

By using the article a, we’ve created a general statement, implying that any cup of tea would taste good after any long day.

English has two types of articles: definite and indefinite. Let’s discuss them now in more detail.

The Definite Article

The definite article is the word the. It limits the meaning of a noun to one particular thing. For example, your friend might ask, “Are you going to the party this weekend?” The definite article tells you that your friend is referring to a specific party that both of you know about. The definite article can be used with singular, plural, or uncountable nouns. Below are some examples of the definite article the used in context:

Please give me the hammer.
Please give me the red hammer; the blue one is too small.
Please give me the nail.
Please give me the large nail; it’s the only one strong enough to hold this painting.
Please give me the hammer and the nail.

The Indefinite Article

The indefinite article takes two forms. It’s the word a when it precedes a word that begins with a consonant. It’s the word an when it precedes a word that begins with a vowel. The indefinite article indicates that a noun refers to a general idea rather than a particular thing. For example, you might ask your friend, “Should I bring a gift to the party?” Your friend will understand that you are not asking about a specific type of gift or a specific item. “I am going to bring an apple pie,” your friend tells you. Again, the indefinite article indicates that she is not talking about a specific apple pie. Your friend probably doesn’t even have any pie yet. The indefinite article only appears with singular nouns. Consider the following examples of indefinite articles used in context:

Please hand me a book; any book will do.
Please hand me an autobiography; any autobiography will do.

Exceptions: Choosing A or An

There are a few exceptions to the general rule of using a before words that start with consonants and an before words that begin with vowels. The first letter of the word honor, for example, is a consonant, but it’s unpronounced. In spite of its spelling, the word honor begins with a vowel sound. Therefore, we use an. Consider the example sentence below for an illustration of this concept.

My mother is a honest woman.
My mother is an honest woman.

Similarly, when the first letter of a word is a vowel but is pronounced with a consonant sound, use a, as in the sample sentence below:

She is an United States senator.
She is a United States senator.

This holds true with acronyms and initialisms, too: an LCD display, a UK-based company, an HR department, a URL.

Article Before an Adjective

Sometimes an article modifies a noun that is also modified by an adjective. The usual word order is article + adjective + noun. If the article is indefinite, choose a or an based on the word that immediately follows it. Consider the following examples for reference:

Eliza will bring a small gift to Sophie’s party.
I heard an interesting story yesterday.

Indefinite Articles with Uncountable Nouns

Uncountable nouns are nouns that are either difficult or impossible to count. Uncountable nouns include intangible things (e.g., information, air), liquids (e.g., milk, wine), and things that are too large or numerous to count (e.g., equipment, sand, wood). Because these things can’t be counted, you should never use a or an with them—remember, the indefinite article is only for singular nouns. Uncountable nouns can be modified by words like some, however. Consider the examples below for reference:

Please give me a water.

Water is an uncountable noun and should not be used with the indefinite article.

Please give me some water.

However, if you describe the water in terms of countable units (like bottles), you can use the indefinite article.

Please give me a bottle of water.

Please give me an ice.
Please give me an ice cube.
Please give me some ice.

Note that depending on the context, some nouns can be countable or uncountable (e.g., hair, noise, time):

We need a light in this room.
We need some light in this room.

Using Articles with Pronouns

Possessive pronouns can help identify whether you’re talking about specific or nonspecific items. As we’ve seen, articles also indicate specificity. But if you use both a possessive pronoun and an article at the same time, readers will become confused. Possessive pronouns are words like his, my, our, its, her, and their. Articles should not be used with pronouns. Consider the examples below.

Why are you reading the my book?

The and my should not be used together since they are both meant to modify the same noun. Instead, you should use one or the other, depending on the intended meaning:

Why are you reading the book?
Why are you reading my book?

Omission of Articles

Occasionally, articles are omitted altogether before certain nouns. In these cases, the article is implied but not actually present. This implied article is sometimes called a “zero article.” Often, the article is omitted before nouns that refer to abstract ideas. Look at the following examples:

Let’s go out for a dinner tonight.
Let’s go out for dinner tonight.
The creativity is a valuable quality in children.
Creativity is a valuable quality in children.

Many languages and nationalities are not preceded by an article. Consider the example below:

I studied the French in high school for four years.
I studied French in high school for four years.

Sports and academic subjects do not require articles. See the sentences below for reference:

I like to play the baseball.
I like to play baseball.

My sister was always good at the math.
My sister was always good at math.

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