Tuesday, 25 July 2017
Friday, 21 July 2017
9 Things to Avoid on Social Media While Looking for a New Job
To share or not to share? That’s the twenty-first-century Hamlet’s dilemma. With good reason: if you post those pictures of the weekend’s booze cruise, will a potential employer pass you over?
Here’s the answer: set the privacy on those pics to friends-only. More and more employers are scoping candidates on social media, so the image you present could affect your prospects. To maintain a professional profile while job hunting, make sure you avoid these nine dangerous don’ts on social media.
1 Looking Like a Bad Worker
Make sure you represent your best self on any social network. On LinkedIn, that means crafting a professional persona. On Facebook, Snapchat, Instagram, and Twitter, even if you’re mainly interacting with friends, don’t forget that posts may still be public.
According to a CareerBuilder.com survey, 60 percent of employers research job candidates on social media, and over half are reluctant to hire candidates with no online presence. They’re mainly looking for professionalism, whether you’re a fit for the company, and proof of your qualifications. If your social media profiles show you in that light, you’re golden.
2 Turning Off Social Media
Whether to hide those college party photos or just to force yourself to focus, it’s tempting to shut down your networks when you’re on the job hunt.
But here’s a hint: don’t. Instead, follow or “like” companies you’re interested in to get updates on open positions and other developments. Join conversations, answer questions, and provide useful links. And join LinkedIn’s Groups to get to know people in your industry. These things are called “networks” for a reason.
For good measure, here are some tips for working that network like a pro.
3 Forgetting to Proofread
No one’s going to hire someone whose resume says they’re a “contsientious wroker.” (It’s conscientious, folks. Yeah, it’s a toughie).
Especially on LinkedIn, common writing mistakes can damage your professional image. But even on the more social social networks, you can demonstrate that you’re a conscientious worker by taking time to proofread. Yes, even for cat videos. Getting your grammar right can be the fine line between “goofy cat lover” and “weirdo who doesn’t pay attention to human conventions.”
4 Having a Split Personality
Your LinkedIn persona is going to be a bit stiffer than your Facebook persona, and your llama-dedicated Instagram might be separate from your tech-focused Twitter. It’s fine to differentiate—as long you don’t look like a totally different person on your different networks.
That also includes what you name yourself on social media. If your AIM username was glitterprincess79 back in the day, it might be time for an update. A few rules of thumb in picking social media handles: keep it simple, don’t necessarily define yourself by your job, and be wary of puns.
5 Inconsistency
If your LinkedIn says “three years in finance” but your Facebook feed’s got a picture of you in a Starbucks uniform from last year, that’s a pretty big red flag. Lying about your experience or qualifications is never a good idea, especially with the Internet there to give evidence one way or another. Tell the truth on your resume, and make sure your networks reflect that truth, too.
6 Poor Communication
There are typos, and then there’s just bad writing. That can mean lack of clarity, wordiness, or a mish-mash of styles. On Facebook you want to be casual and simple but still make sense, while on LinkedIn you want a higher dose of formality.
Not specific enough? Check out our articles on how to write well on social media, ways to be a conscientious social media user, and profile tips for LinkedIn.
7 Complaints About Your Current Job
If you want to let off steam about how your boss doesn’t give you enough credit, that dumb task you have to do, or the lame office snacks, social networks are not the place to do it.
Just in case, be careful posting about your job in general. What you say about your coworkers or projects could be interpreted as you having a bad attitude or being uncommitted, or might just rub a potential future employer the wrong way.
8 Being a Bad Person
Even folks who mainly post puppies and inspirational quotes can slip sometimes. Complaining can make you look bad, and comments that can be construed as discriminatory are even worse. Most companies have policies against discrimination based on race, gender, religion, sexuality, and more. If you break that policy before you even apply, chances are you won’t get an interview.
9 Not Being Yourself
A professional version of yourself can still be yourself. Being careful what you post isn’t the same as deleting every shred of your personality.
After all, you have to interact with the people you work with, and they want to know that you’re fun, smart, and easy to talk to, as well as a conscientious worker.
Wednesday, 19 July 2017
How to Best Prioritize Your Work Tasks
When the first task lands on your desk, you think: “No problem, I can handle it.” The second and third requests cause a little self-doubt. Soon, you don’t even know how many projects you have on your to-do list.
Does this scenario sound familiar? How can you cope when the projects pile up and the time is short? Learn today how to prioritize your work assignments efficiently and keep your cool.
In a typical day, hundreds of responsibilities vie for your attention. However, not all work tasks are equally significant. You need to prioritize them, ASAP. Priorities take precedence because they are the worthiest pursuits among many competing tasks. To give priorities the special attention they deserve, you must first decide what they are. Finishing a project is a goal. Priorities are more all-encompassing than a single undertaking; they are life values that influence your actions and decisions as you strive toward them.
For example, if your priority is punctuality, you will avoid distractions and finish projects on time in pursuit of that value. Before you read on, ask yourself: “What is my true priority for my career?”
How to Decide What You Should Do First
Steven Pressfield, author of The War of Art: Break Through the Blocks & Win Your Inner Creative Battles explains the principle of priority: “(A) You must know the difference between what is urgent and what is important, and (B) you must do what’s important first. Urgent tasks appear on your task list to address a pressing issue or because they require immediate attention or response. For example, imagine a group of IT technicians have a list of five tasks on their agenda for the day—install current anti-virus software on all the computers, find a funny tech meme for the lunchroom bulletin board contest, set up an account for a new employee starting today, order a replacement part for a broken computer, and stop by the office of someone who requested support. To be most efficient, they should first determine whether each item is urgent or important.
You might think that all the tasks are urgent and important.
President Dwight D. Eisenhower, who used the priority principle throughout his military and political career, challenged this belief, “What is important is seldom urgent, and what is urgent is seldom important.” The main difference is that important tasks support our long-term purpose, values, and objectives.
Urgent tasks are extremely time-sensitive, but they may not do anything to help us accomplish our goals. For example, the lunchroom contest poster urges the IT team to “Enter before Friday at noon!” but whether they do or not won’t affect their professional mission. They should eliminate the chore or begin it only when they have done everything else on their to-do list. What urgent tasks can you postpone or scratch off your daily schedule?
Let’s return to the IT team’s other four tasks. If their overall purpose is to keep the office network up and running, they will mark the new employee account and the support request as “important.” The affected employees won’t be able to continue their work which, in turn, could slow down the whole operation. The technicians need to order the part and update the software as soon as possible, but these assignments are of a lower priority than the new account and support request.
You might be looking at your agenda thinking, “I have too many important tasks!” In Stephen Covey’s The 7 Habits of Highly Effective People, you will find a matrix to help you sort your crucial duties. First, tackle tasks that are important and urgent. Next, prioritize tasks that are important, but not urgent. After you completed everything important, you can work on some of the urgent but non-essential concerns.
How to Reduce Your Volume of Tasks
Is it possible to limit the urgency of an important task? Absolutely, you can lessen the pressure of a deadline if you plan intelligently. Often, you receive notice of deadlines weeks or months in advance. Don’t wait until the last minute to start working. Chunk your task into its components and schedule them in a logical order.
Things break unexpectedly, but sometimes you can prevent important fixes from becoming urgent by scheduling regular maintenance. For instance, if our imaginary IT team performed weekly checks and educated employees about fixing minor repairs, support requests and broken computers would be less frequent. Can you arrange your schedule to accommodate planning and maintenance?
You have the potential to be extremely efficient. Reading this article proves that you have an interest. The next step is putting its advice into practice.
Decide what your priorities are, and allow them to influence how you act. Focus on important tasks, and put urgent ones in their place. Your stress will decrease in proportion to the pile of work on your desk. And who knows, you might even finish ahead of deadline!
Tuesday, 18 July 2017
How Can Power Words Help You Land Your Dream Job?
There’s no silver bullet to get you the job you want, but power words might be the closest thing.
What are power words, you ask? Power words are buzzwords and special phrases that signal to a company that you’re on their wavelength. Use them to tailor your application to a specific company and show that you know their mission, their approach, and their values—and that you’ve done your homework. These are the words that they’re watching for to find out which applicants are best suited to join the team.
Why Power Words Are Your Friends
Power words are like hypnosis. Use the words your potential employers want to hear and they’ll come knocking at your door.
Okay, it’s a bit more complicated than that. But the right power words can help your resume stand out, and that can give you the edge you need to get the job.
Here’s why. Some companies use an Applicant Tracking System (ATS), which searches resumes for certain keywords and forwards only the resumes of candidates who jam-packed their applications with the power words companies are looking for.
And for companies that do have a human reading applications, that human is often trying to get through a lot of resumes in a short time. They may not be a computer, but they will have superbly trained eyes that speedily scan for buzzwords and phrases.
So, the better you train yourself to use those words and phrases, the more your resume will stand out.
How do you find the right power words to make your resume pop? Try these tips to find and use power words in any job application.
Get Power Word Gems from the Job Description
A big, juicy job description is like a math textbook with the answers in the back. It lists the requirements, skills, and daily tasks of the job you’re applying for, so all you need to do is say that you meet those requirements, have those skills, and are up to that set of daily tasks. Piece of cake, right?
Of course, you don’t want to copy the job description word for word. Instead, imagine which words and phrases would be highlighted. Those are your power words. As you write your resume and your cover letter, work the words from the job description into your description of who you are and what you do.
For example, if the job description says you’ll “influence strategic decisions by working with cross-functional partners,” you might include phrases like “guided strategy,” “engaged in cross-functional collaboration,” or “coordinated decision-making with multiple teams.” By using some of the same words and some synonyms, you demonstrate that you can do what they’re asking, and you have the smarts to phrase it in a different way.
Select Company-Specific Power Words
You’re not just applying to do a job; you’re applying to work at a company. While applying, make sure you familiarize yourself with the company and what makes it unique, and incorporate some of that information in your application materials.
How do you find that information? Most job descriptions include some information about the company, and sometimes explain why that job is important to that company’s development. Use that information to explain why you’re not just a good fit for the daily work; you’re a good fit for the company culture, too.
RELATED: 4 Ways to Improve Your LinkedIn Profile
You can expand on that by looking at the “about” information on the company website and its mission statement, if it has one. For example, if the mission involves “introducing our product to a global market,” you can mention how your abilities will suit you to developing the product, and also how reaching an international audience is something you value.
Double benefit: you show that your skills suit the work you’ll be doing, and that your personality is in line with what the company is trying to accomplish overall.
Use Industry Jargon (Appropriately)
A/B testing. Malfeasance. Amortization. Socratic method. SEO, UX, UI.
Doesn’t matter if you’re a marketer, lawyer, teacher, or techie: every industry has its jargon. Get a handle on the specific words people in your line of business use to describe the work they do, because guess what: those are power words. In your resume and cover letter, include jargon that shows that you not only know how the industry works but also how it talks.
But strike a balance: show what you know, but don’t make your writing so chock-full of jargon that there’s no sign of a human in there.
Pick Verbs with Verve
Verbs will help you express yourself, convey your skills, and win at life. See how great verbs are?
Most resumes are essentially souped-up lists of stuff you did. And it sounds a lot better to say you orchestrated, designed, spearheaded, or led instead of just did. That’s right: most power words are power verbs.
Now you know why power words can help you land a job, where to look for the right power words in the job and company descriptions, and how to show what you can do with the right set of vivacious verbs. But which verbs in particular, you might ask?
If you need more tips on seeking superb synonyms to power up your resume, we’ve got a handy list of 65 powerful words to take your resume to the next level. So now that you know how power words work, find your favorites and get them working for you.
Friday, 14 July 2017
Understanding the American National Anthem for English Language Learners
National Anthem History
On the morning of September 14, 1814, the sun rose to reveal a surprising sight to Francis Scott Key.
Just a month after the British had burned the White House during the height of the War of 1812, Key was aboard a British vessel negotiating the release of a friend who was being held prisoner. During Key’s time aboard the vessel, the British commenced an attack on Fort McHenry and the pair was not allowed to leave. So Key and his friend watched from the ship as the British bombarded Fort McHenry.
After a day and a long night in which Key thought for certain that the American fort was doomed, he was shocked when the early morning light revealed that the American flag was still there. Still aboard the British vessel, Key began to pen the words that would later become the American national anthem.
Some time later, Key’s brother-in-law paired the poem with the tune of the English drinking song “To Anacreon in Heaven” by John Stafford Smith and began distributing the song as “Defence of Fort M’Henry.” Eventually, the song was published in the Baltimore Patriot newspaper and soon after spread across the country as “The Star-Spangled Banner.” It was played at official events across the nation, officially becoming the national anthem in 1931.
National Anthem Lyrics
While Key penned three more verses in addition to the well-known first verse, these are the only words that most Americans know:
O say, can you see, by the dawn’s early light, What so proudly we hail’d at the twilight’s last gleaming? Whose broad stripes and bright stars, thro’ the perilous fight, O’er the ramparts we watch’d, were so gallantly streaming? And the rockets’ red glare, the bombs bursting in air, Gave proof thro’ the night that our flag was still there. O say, does that star-spangled banner yet wave O’er the land of the free and the home of the brave?
What Does the National Anthem Mean?
This is the first verse of the “Star-Spangled Banner.” Breaking it down line-by-line reveals some words and phrases that, despite being sung so often, may not make sense to most people.
- dawn: early morning, just as the sun begins to rise
- hail’d (hailed): to honor something (in this case the flag)
- gleaming: a gleam is a flash of light, likely referring to the last bits of light hitting the flag as the sun set
- twilight: the last bit of light from the sun fading as it sets
These lines ask listeners if they can see the American flag waving over Fort McHenry as the sun begins to rise. The flag is a symbol of how the Americans held the fort against all odds, so if the flag hadn’t been there, Key would have known the fort was defeated. Key held onto the flag as a symbol of hope as he watched from the British vessel, catching sight of it as the sun set, twelve hours after the British bombardment began.
- broad: wide, referring to the stripes that run across the American flag
- perilous: dangerous
- ramparts: the embankments that were part of the fort’s defense
- gallantly: in a heroic or brave manner
- streaming: this describes the flag waving in the wind
- O’er (over): above
This bit describes the American flag flying throughout the battle.
There aren’t that many challenging words in this part, where Key describes how the British bombs occasionally lit up the American flag that was flying throughout the night.
- spangled: decorated
- banner: a long strip of cloth or paper (in this case, a flag)
In this final verse, Key asks one last time if the flag is still there, waving over a country born from revolution and still fighting to maintain its hard-won freedom.
Cool Fact: March 3 is recognized in the United States as National Anthem Day.
Thursday, 13 July 2017
10 Hilarious Out of Office Messages You Will Want to Copy
Leaving for vacation? Heading to a work conference? Beset with the flu? You’re taking a break from email correspondence, which means it’s time to set up the dreaded “out of office” message. Not only is it a bore to write, most people will be less than delighted to read it when they were expecting a real response from you.
But what if you could turn this necessary evil into a way of engaging with people that’s informative, memorable, and even fun? Maybe they wouldn’t be as disappointed to get your away message instead of getting you.
For those who are ready to stand out from the crowd, we’ve gathered ten hilarious out of office messages that will inspire you to raise the bar the next time you sit down to write an autoresponder.
1Keeping It Real
I know I’m supposed to say that I’ll have limited access to email and won’t be able to respond until I return, but that’s not true. My iPhone will be with me and I can respond if I need to. And I recognize that I’ll probably need to interrupt my vacation from time to time to deal with something urgent.
That said, I promised my wife that I am going to try to disconnect, get away and enjoy our vacation as much as possible. So, I’m going to experiment with something new. I’m going to leave the decision in your hands:
• If your email truly is urgent and you need a response while I’m on vacation, please resend it to interruptyourvacation@firstround.com and I’ll try to respond to it promptly.
• If you think someone else at First Round Capital might be able to help you, feel free to email my assistant, Fiona, and she’ll try to point you in the right direction.
Otherwise, I’ll respond when I return…
Warm regards,
Josh
Sometimes honesty is the best course of action. Venture capitalist Josh Kopelman shares the facts, then presents the option to choose your own adventure. Do you really want to interrupt his vacation?
2A Day in the Life of an Autoresponder
Digital marketing guru Ann Handley has become legendary for her humorous out of office responses. Getting an auto-reply is by definition impersonal, but Ann turns a cold response into a friendly conversation through some clever personification, while also promoting the event she’s attending. Genius!
Who is on email: Me, the email auto-responder.
Who is mostly not on email: Ann.
Fun fact: Ann and I never, EVER are on duty at the same time. (Mind blown, right?)
Being an auto-responder is not a bad gig. Upside: I spend the vast majority of my time sitting around, waiting for Ann to take a vacation or for the B2B Forum to roll around.
The latter is precisely what’s going on now! The B2B Forum might be an awesome event for B2B marketers. But for me, it’s like my Chrismakwanzakah — HOORAY! I have something to do today aside from make microwave nachos and binge-watch Netflix!
(What’s the B2B Forum? See here: mpb2b.marketingprofs.com. You can probably still buy a ticket. I cannot. I got work to do!)
You can also peek at what she’s up to in Boston here: http://instagram.com/AnnHandley.
Thanks for swinging by! More importantly, thanks for giving my life purpose and meaning!
Your friend,
Email auto-responder (Repping Ann)
3It Rhymes!
Toronto tomorrow for #SMSociety! Out of office email all sorted… pic.twitter.com/SRp2n7x439
— Dr Wil Chivers (@wilchivs) July 26, 2017
Rejection doesn’t have to hurt. Why not soften the blow with an adorable poem that informs and delights?
4“Hi, I’m Troy McClure!”
We’re not sure who wrote the original Troy McClure out of office message, but this version by Paul Sokol of Infusionsoft is a real gem.
(Enter Billy, 8 years old, doe-eyed)
Billy: Mr. McClure? Why is Paul not answering any emails right now?
Troy: The answer is simple Billy: Paul is in San Diego this weekend providing support for an event and nowhere near his work email.
Billy: When is he going to be coming back?
Troy: He will be back on Monday morning.
Billy: Is he going to reply to the email they just sent?
Troy: If it warrants a response, Billy. If it warrants a response…
(Exit Billy)
That’s all for now. Watch for me in the upcoming Out of Office Message “At a Wedding,” coming this winter!
5There’s a Graph for That
Don’t have time to craft the perfect response? A relatable comic or infographic is all you need.
Best out of office email I’ve received in a while… pic.twitter.com/cKau0N59Kd
— Francesca Gino (@francescagino) July 12, 2017
6Fun With Pop Culture
Take a cue from PR guru Gini Dietrich—make your message memorable by framing it with a pop culture reference.
via GIPHY
That’s where I’ll be for the next couple of days, giving my last out of town keynote of the year (yay!). I don’t know if there really is a Field of Dreams, but I’ll be in search of it in between checking emails and getting back to you as quickly as I can.
If you need something while I’m stuck in a corn field, you can send a note to my assistant and she will be happy to help you.
7A Picture Is Worth a Thousand Words
What is the best “out of the office” email response you’ve gotten? My in below. pic.twitter.com/7N9rVRmDVR
— Ben Stapley (@benstapley) July 31, 2017
An emoji autoresponder? It’s cute, it’s effective, and they might actually read it!
8The Revolution
Best out-of-office auto email reply ever. pic.twitter.com/OY66YEV28n
— Jim Julius (@jjulius) July 31, 2014
If they’re not happy with your response they can blame the robots—if they dare.
9Choose Wisely
Reducing email volume is key. Take this opportunity to express your draconian streak.
10Too Much Nyquil
Taking a sick day? There’s humor in there somewhere. When your out of office message gets out of hand, you can always blame it on the Nyquil.
Regards,
[Name]
P.S. Please forgive the absurdity of this email as I feel the sickness and medication have clouded my professional judgment.
Wednesday, 12 July 2017
What Is the Best Way to Develop a Writing Style?
Whether or not you realize it, you have a writing style. It’s like fashion: sometimes you don’t notice it at all (jeans and a t-shirt), and other times you can’t take your eyes away (Fashion Week, or Lady Gaga). Whether you’re trying to make it as an author or churning out dozens of business emails a day, your writing style is your signature way of communicating.
Your writing style is uniquely yours, but that doesn’t mean it has to be so unique that it causes confusion. Writers like Virginia Woolf, William Faulkner, and Ernest Hemingway have such personalized writing styles that you could spot their writing in a lineup, but let’s just say Woolf’s run-on sentences aren’t going to be a hit in a business memo. To get your point across but also stay true to your own writing style, it’s important to identify your quirks, polish your technique, and be willing to adapt.
Identify Your Writing Style
Are you quirky? Casual? Formal? Are there certain words you use all the time? Are parentheses all over your writing? Do you go for diverse punctuation, or prefer short, choppy sentences?
The components that make up the way you communicate are what make your writing style yours—whether you consider yourself a Writer with a capital W or just have to create text for your job from time to time.
If you’re interested in improving your communication, start paying attention to your habits. Notice what favorite words keep popping up, whether you find yourself going for semicolons or em-dashes, and other specifics.
How?
- Go through old chapters, articles, or emails you’ve written and take notes on recurring traits.
- As you’re writing something new, reread each sentence or paragraph to find your tics.
- Ask a friend or colleague what they’ve noticed about your writing. Sometimes an extra pair of eyes can pick up details we’re used to glazing over.
After you’ve identified what characterizes your writing style, you can work to improve it, or if you’re satisfied, keep on writing with that heightened awareness.
Hone Your Writing Style
Having a personal writing style is good, but a writing style that’s too out-there can get in the way of comprehension. Whether you do journalism, business writing, or fiction, make sure your writing style fits the norm, but is still your style.
For example, if you keep a thesaurus handy, great. Big words can help you be more precise and descriptive. Just make sure they’re not weighing down your writing or causing confusion.
Or, if you find yourself using phrases like “I think” or “I believe,” cut them. In general, writing sounds more confident and assertive without self-references.
Is the passive voice frequently used in your writing? Scratch that: do you use the passive voice in your writing? Active voice is stronger and more direct, and it’s often the better choice.
Curb Your Writing Style
Honing means making your style concise and clear. Curbing it means getting rid of bad habits. In general, you should check your grammar and spelling. (Shameless plug: we happen to know a handy writing tool that does just that!)
Other than that, unfortunately, writing has a lot of no-no’s, and they vary depending on the type of writing you do. Try these articles to get specific:
- Clean up your dirty, wordy writing
- Get rid of filler words
- Avoid these words at work
- Create error-free content marketing
- Be clear and assertive over email
Adapt Your Writing Style
Back to the fashion metaphor. Maybe you have a thing for sweater-vests or mismatched socks, or you wear sweatpants whenever you can get away with it. Fashion is about being yourself, but there are times when you dress a certain way because it’s expected of you. A job interview. A wedding. Prom. You can still be yourself, but you adapt to the occasion.
Similarly, you can shift your writing style based on the situation you’re writing for. Here are some examples:
- For a memo or report for work, write in short sentences or bullet points, use the vocabulary favored by your industry, and focus on the goal.
- For emails, unless it’s a super serious topic, this is usually a place to be more casual. (What about social media? Find out.)
- For essays or academic papers, formality goes through the roof. Read some examples of similar writing to get a sense of how to adapt.
- For presentations, the writing on your slides or your speech notes should be casual and concise to suit the spoken format.
When it comes to your writing style, just like with fashion, you can be yourself, but also be appropriate for whatever situation you’re in. If you’re aware of your habits and willing to adapt, your writing style will not only serve you in a wide range of writing scenarios but will also continue to improve with time.
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